The most common question about a 1% listing fee is some version of \"what's the catch?\" — the assumption being that a lower fee must mean a stripped service. It's a fair question, and it deserves a concrete answer rather than a slogan. So here it is: the eighteen services included on every SoldByJP listing, presented as a benchmark you can hold against any agent at any fee. Whoever you hire, at whatever price, this is the checklist worth taking into the interview.
Pricing & Preparation
- Comparative Market Analysis & Pricing Strategy — the comp-backed valuation and positioning plan (the CMA post explains why this beats any algorithm).
- Pre-Listing Consultation — the walk-through where strategy, timing, and preparation get decided.
- Pre-Market Preparation Plan — the prioritized what-to-fix-and-what-to-skip list, so every prep dollar earns its keep.
Marketing & Exposure
- Professional Photography & Videography — included on every listing, not an upsell; presentation is the competition (see the vacant-staging post).
- MLS Listing Creation & Optimization — the listing written and structured to search well and read persuasively.
- Syndication to 500+ Real Estate Sites — everywhere buyers actually look.
- Social Media Marketing — targeted promotion beyond the portals.
- Agent-to-Agent Outreach & Broker Tour Coordination — direct marketing to the agents holding active buyers.
- Custom Property Website / Listing Landing Page — a dedicated home for the listing's full story.
Buyers & Negotiation
- Showing Coordination & Buyer Pre-Qualification — organized access, and tire-kickers filtered before they're in your living room.
- Buyer Financing Verification & Lender Vetting — the fallout-prevention step Monday's post highlighted.
- Offer Review, Comparison & Negotiation — the true-net, full-grid analysis from our offers post.
- Counter-Offer Strategy & Multiple-Offer Management — leverage, used with judgment.
Escrow to Keys
- Inspection Negotiation & Repair Credit Advocacy — your side of the request-for-repairs table.
- Escrow & Title Coordination — the paperwork machine, run on schedule.
- Appraisal Review & Rebuttal — comp packages for the appraiser, and reconsiderations when the number comes in wrong (the appraisal-gap post shows why this matters).
- Contingency Tracking & Timeline Management — calendared deadlines and prompt notices, so the clock works for you.
- Closing Coordination & Final Walk-Through — through funding, recording, and keys.
What's Deliberately Not on the List
One omission is intentional: open houses. They're a staple of traditional listing pitches, but they principally generate leads for agents rather than buyers for your specific home — serious buyers come through scheduled, pre-qualified showings and the agent network. The eighteen services above are the ones that move your outcome.
Use It as a Benchmark
Interviewing any agent, at any commission: ask which of these eighteen are included, which cost extra, and which aren't offered. The commission conversation only means something once the service list is on the table — because the honest comparison isn't 1% versus 3%; it's what each fee buys. On an $830,000 Rancho Cucamonga sale, the difference between those fees is $16,600. The service list above is what that comparison is measured against.
JP Dauber is a licensed California broker (DRE #01499918) with 21+ years and 169+ closed transactions. SoldByJP provides all eighteen services on every listing at a 1% fee. Get your free home valuation →